Lara is the Marketing Specialist at Bitergia, software development analytics company, that provides solutions to businesses and communities analyzing the metrics of the projects that matter. As a Marketing Specialist, Lara develops and executes marketing campaigns, and coordinates the sales and product collateral. Lara is new to open source, but she looks for opportunities to learn more about this new world and be more involved every day. She also has a strong interest in digital marketing and is a qualified copywriter. Her experience ranges from retail, hospitality, education, the not-for-profit sector, and sales promotions. In her free time, she enjoys reading fantasy books, traveling, and working out.